The way your product arrives on your customer’s door step can make all the difference in whether they have a positive experience with your brand. Ultimately, packaging may be the factor in their decision to repurchase a product. And unfortunately, if a product arrives to a home or business damaged, you could potentially lose that customer from that single negative experience. First impressions are everything, right! Packaging is meant to not only contain and inform, but also to protect. And to protect your goods, you need to use the right packaging materials, supplies and equipment. Below, our packaging experts have put together some great reasons to buy shrink wrap protective product and how thinking like your customers can help you pack it right.
As we’re seeing more and more e-commerce products delivered to doorsteps, it’s important to provide the consumer with a peace-of-mind and separate yourself from the rest. Used to bundle multiple products, shrink wrap film can help to protect your precious retail goods. Loose film is wrapped around a package and when heat is applied, either by a heat gun or a heat tunnel, the film shrinks firmly and tightly around its contents.
This conventional method of product packaging comes with a variety of benefits including:
The two most common types of shrink wrap film are PVC (works well with automated equipment and used with non-edible products) and Polyolefin (offers stronger seal, less odor and more flexible storage).
Shrink wrap is commonly used to protect and package a single product or a small number of products together, like toys or small digital products. It is often used to water bottles, bundle soda and various other packaged products together. Stretch wrap, on the other hand, is used to hold boxes and products together on a pallet to contain shipments during transportation.
The ultimate customer experience is always the goal. You want your customers to be thrilled when they receive your products, quality that is second-to-none. When considering the condition of your product, every step matters, from the safety and protection of the product to how it’s boxed and shipped. When it comes to packing your products, your customers are your best resources. Most likely safety and tamper prevention are priorities. But is excessive packaging a concern? How about sustainability and cost efficiencies? Think like your customers and pack it right.
Shrink wrapping products is becoming an increasingly popular solution among retail and packaging companies. Designed to help you cut costs and save space, Hughes offers a wide selection of shrink wrap products and commercial shrink wrap equipment to small and large businesses across the nation.
Hughes Enterprises’ reputation for quality, on-time service is unsurpassed. Hughes is dedicated to serving its customers long after the sale of its packaging equipment and machines. We service packaging equipment in the Philadelphia region, New Jersey and Delaware. We can be reached after hours on our emergency services contact number at 609-203-2161.