Consumers want convenience. But they also need value and practicality. For the food & beverage industry, as well as healthcare and personal-care, single-serve packaging is much more than a trend, it’s a lifestyle. The packing experts at Hughes commit to educating businesses on finding ways to reduce packaging waste. Both in their packaging and shipping operations.
Looking at three different industries, you can see how important it is to not only reduce waste, but also offer packaging that fits your customer’s lifestyle.
According to the report “Branded Refrigerated Meats and Meals: U.S. Market Trends” from Packaged Facts, convenience, as well as health and creativity, is one of the top trends for branded refrigerated meals and meats. For those constantly on-the-go (school, work, home, commute, etc), portability in food packaging plays a big role. They need products that are small enough to fit in a purse or pocket. They also need to be tough enough to survive getting jostled around while being functional enough to eat or drink on the run (possibly literally).
Portion control is also driving sales of products in single-serve packaging. A report from The Evolution of Eating shows that 61% of shoppers believe reading food labels while they’re grocery shopping is important to their health. This consumer awareness has inspired many brands to introduce more single-serve packs. This is to motivate more consumers with their wellness goals.
From snack packs to single-serve style of wine packing, each design has its own packaging considerations filled with opportunities to target a new market.
Miniature packaging in the health and beauty industry is partially due to TSA regulations. This limits air travelers with carry-on luggage to only take small products through security. For practicality reasons, those taking weekend trips (or even just to the gym) prefer packing lightweight products over big, bulky bottles of shampoo, lotion and perfume.
As with other packaged goods, healthcare packaging requires fast solutions that deliver a reliable combination of characteristics. These include: product protection, tamper evidence, easy-to-open, and quality. From dietary supplements to pharmaceuticals, single-serve packaging can help boost sales and offer convenience.
For example, individual daily packets for vitamins or protein powder provide an easy way for customers to pack proper dosing when traveling instead of being forced to buy numerous bottles of different products. And date-labeled blister packs help individuals remember to take their supplements.
As consumers shopping habits change, their packaging needs to keep pace. They’re busy; and they need portability that delivers convenience and a pleasing experience. Single-serve packaging is one way to help you gain market share while responding to the demands for more portable packaging.
Businesses need to determine which packaging sizes are most convenient for your products. They must evaluate their target market, product form, method of delivery and shipping logistics.
Not sure where to start? Hughes is here to help you find the right packaging solutions for your business that not only survives distribution, but allows it to thrive in a fast-paced world. For more information, contact a Hughes Sales Representative for assistance.
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